At Economic Times, I'm Responsible for designing new products and introducing new modules in existing products based on mobile (IOS and Android) and website platforms.
Handling different Verticals — Managing work within Team members — Discussions with Product & Tech Teams — Engaging in talks with Marketing & Edit teams for Prospective clients — Hiring new faces for the team
• Markets Company Stock Page revamp basis current competitive analysis and market need. A total revamp of the markets page on Desktop, Mobile Web, Android App
• StockReportPlus integration on Markets vertical - For Free & Prime users
• 2022 iOS Markets App - Relaunched after 6+ years
• Sponsor/Partner distrubutions: Stock Report Plus, SmartKarma, InvestDhaniya...
• Other Verticles: NRI, US Homepage, Opinion, Gold Price Pages, WebStories
• Various Distribution angles for achieving a healthy amount of subscriptions & clicks, SEO related tasks,
• Created a structured approach for Newsletters
• 20+ Calculators revamped
• Various Marketing Projects - Worked with Chief Managers, Senior Business Development Managers, Senior Editors, Brand Strategy Managers, on more than 10+ clientele deals with the For engaging Partners & New Prospective clientele deals
• Created a collective solution for 10+ Intellectual Properties (IPs) events management projects and achieved a common structure to showcase how we can maintain consistency & reuse the code/widgets. This helped company to quickly chunk out various events using the widgets and put them forward to clients in less time thus increasing revenue for the company.
This project of Intellectual Properties (IPs) was to enable existing users to onboard Website/App and shift their perspective for engaging as a hub for excellence, innovation, entrepreneurship, and knowledge. Help users - to read and find relevant content/events/ summit/ workshop, etc get more information, and hopefully extend their time on ET.com
• StockReportPlus integration on Markets vertical - For Free & Prime users
• 2022 iOS Markets App - Relaunched after 6+ years
• Sponsor/Partner distrubutions: Stock Report Plus, SmartKarma, InvestDhaniya...
• Other Verticles: NRI, US Homepage, Opinion, Gold Price Pages, WebStories
• Various Distribution angles for achieving a healthy amount of subscriptions & clicks, SEO related tasks,
• Created a structured approach for Newsletters
• 20+ Calculators revamped
• Various Marketing Projects - Worked with Chief Managers, Senior Business Development Managers, Senior Editors, Brand Strategy Managers, on more than 10+ clientele deals with the For engaging Partners & New Prospective clientele deals
• Created a collective solution for 10+ Intellectual Properties (IPs) events management projects and achieved a common structure to showcase how we can maintain consistency & reuse the code/widgets. This helped company to quickly chunk out various events using the widgets and put them forward to clients in less time thus increasing revenue for the company.
This project of Intellectual Properties (IPs) was to enable existing users to onboard Website/App and shift their perspective for engaging as a hub for excellence, innovation, entrepreneurship, and knowledge. Help users - to read and find relevant content/events/ summit/ workshop, etc get more information, and hopefully extend their time on ET.com
Responsible for designing new products and introducing new modules in existing products based on mobile (IOS and Android) and website platform
Problem Statement: Different events/summit designs had different branding/themes. I was responsible for the design and implementation of all the experiences a user has when interacting with ET events. I worked with the Product Heads and the Stakeholders to create the high-level prototypes and on approval worked on visual designs with the existing style guide of Economic Times. The new journey will help the users select from the list of events and see a broader view of ET as well as keep them updated with the latest live events that are going to happen.
