Leading Indian DTH Service
This project was handled when the new TRAI regulations came into effect and the subscribers needed to switch to new tariff plans of paying as per their selected channel packages. I worked with the Creative Head and the Stakeholders to create the high level prototypes and on approval worked on visual designs with existing style guide of Tata Sky. The new journey will help the users select the number of channels they want to see and pay as per their needs.
Key Responsibility Areas
To deliver Visual designs flows for the New Tariff plans as per requirements/design brief by understanding the existing style guidelines and flows.
Communicate with the HTML team for incorporating the approved design concept
Share the review comments with the HTML team, incorporate required improvements and resolve issues, if any.
The Approach - What all worked
Took lead and delivered the visual designs concepts before time.
The new journey flows were released timely which is reflected significantly with increased engagement and repeat usage by the users for selecting channel plans based on what the users wanted to see.
******** Detailed Designs and Wireframes cannot be shared ********
Disclaimer: To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study.
The information in this case study is my own and does not necessarily reflect the views of the client.
