QuarkXPress
QuarkXPress is a desktop publishing software for creating and editing complex page layouts in a WYSIWYG environment. It runs on MacOS and Windows.
QuarkXPress is used by individual designers, large publishing houses and corporates to produce a variety of layouts, from single-page flyers to the multimedia projects required for magazines, newspapers, catalogs, and the like. The more recent versions have added support for eBooks, Web and mobile apps.
CHALLENGE. 
Print/layout Designers used to create separate files for supporting digital designs. There was a need for one software tool for creating a beautiful, functional digital designs and print publications.​​​​​​​
SOLUTION.
With QuarkXPress print designers right at home are ready to go with their digital publishing projects. You can easily convert content from print to digital formats. You can synchronize content between print layouts, digital projects, and design for different device screen dimensions and orientations. You can even share color definitions, style sheets, and other resources between different layouts.
MY ROLE. 
Competitive Research (Abode InDesign, Affinity Designer)
Create storyboard, Persona profiles, Create Flows, Card sorting to organizing Menu/Palette features
Lo-fidelity and High-fidelity screenshots, followed the style guidelines of Windows and MacOS.
TEAM. 
Worked with Product Management team (London and Germany), Research and Development Heads to understand the current market trends and upcoming features, competitive analysis and then create easy to use solutions for our customers.
- Product Managers
- R&D Team
- Quality Assurance Team
- Pre-release Customers
RESEARCH, USER PROFILES, USER JOURNEY AND SCENARIOS
WIREFRAMES AND PROTOTYPES
AUTOMATIC ACTIVATION - REDESIGNED
There are too many options for the users on a single screens to choose from which causes intellectual load for the user and leading to drop off and loss to the company.